CloudBoard visual messages and stories are delivered to the public via “persistent channels” using standard web links. This means a channel can easily be incorporated into your marketing programs in whatever form you deliver them today… via text messages, email, social media, or websites. Persistent channels also means that content is available at “any time”, so the public can continuously track the status of an event without having to be sent multiple text messages… And anytime you change content on a channel it is reflected instantly.